Agriculture
MarketReady training in Greensburg will support producers expanding to wholesale markets
Purdue Extension’s MarketReady trainings teach producers of all types of goods about selling to wholesale buyers. (Purdue Agricultural Communications photos/Tom Campbell) WEST LAFAYETTE, Ind. — Purdue Extension is hosting a MarketReady training session from 9 a.m. to 2:30 p.m. ET Sept. 18 in Greensburg. As Indiana’s local food producers look to expand into new marketing channels, this program provides the tools and resources necessary to thrive in today’s marketplace.
The MarketReady program, originally developed by the University of Kentucky, will focus on enhancing essential skills such as product quality, food safety, insurance and risk management, which are critical components for successful wholesale selling. The training will also include a panel of buyers to offer insights into selling to wholesale markets.
“MarketReady equips local food producers with the knowledge and confidence to take their business to the next level,” said Sarah Hanson, Purdue’s food systems coordinator. “This training helps ensure they are prepared to meet the demands of buyers while maintaining the quality of their products.”
The training will take place at Purdue Extension’s Decatur County office, 545 S. County Road 200 W., Greensburg. Registration is $75 and includes lunch. Participants should register here before 6 p.m. Sept. 10. More information can be found here.
Questions can be directed to Hanson at 765-543-1230 or sspeedy@purdue.edu. If you are in need of accommodations or language services to attend this program, please contact Hanson by Sept. 9. Participants under 18 years of age must be accompanied by a parent or legal guardian.
Purdue Extension will be hosting more MarketReady trainings across Indiana. To fill out an interest survey, please visit puext.in/MarketReady.
About Purdue University
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Writer: James Wolff, jmwolff@purdue.edu , 260-481-6826
Media contact: Olivia De Young, odeyoung@purdue.edu
Sources: Sarah Hanson, sspeedy@purdue.edu
Agricultural Communications: Maureen Manier, mmanier@purdue.edu, 765-494-8415
