Community
Food
Purdue Extension hosts MarketReady training for producers looking to expand to wholesale markets
MarketReady helps producers from all backgrounds learn about selling to wholesale buyers. (Purdue Agricultural Communications photos/Tom Campbell) WEST LAFAYETTE, Ind. — Purdue Extension is hosting the MarketReady training from 9 a.m. to 3 p.m. ET May 1 in Fort Wayne, Indiana. As Indiana’s local food producers look to expand into new marketing channels, this program provides the tools and resources necessary to thrive in today’s marketplace.
The MarketReady program, originally developed by the University of Kentucky, will focus on enhancing essential skills such as product quality, food safety, insurance and risk management, which are critical components for successful wholesale selling. The training will also include a panel of buyers to offer insights into selling to wholesale markets.
“MarketReady equips local food producers with the knowledge and confidence to take their business to the next level,” said Sarah Hanson, Purdue’s food systems coordinator. “This training helps ensure they are prepared to meet the demands of buyers while maintaining the quality of their products.”
The training will take place at the Purdue Extension – Allen County office, 4001 Crescent Ave., Fort Wayne. Registration is $75 and includes lunch. Participants should register here before noon April 22. More information can be found here.
Questions can be directed to Hanson at 765-543-1230 or sspeedy@purdue.edu. If you are in need of accommodations, an interpreter or a translator to attend this program, or have dietary restrictions, please contact Hanson by April 23. Participants under 18 years of age must be accompanied by a parent or legal guardian.
Purdue Extension will be hosting more MarketReady trainings across Indiana. To fill out an interest survey, please visit puext.in/MarketReady.
About Purdue University
Purdue University is a public research university leading with excellence at scale. Ranked among top 10 public universities in the United States, Purdue discovers, disseminates and deploys knowledge with a quality and at a scale second to none. More than 107,000 students study at Purdue across multiple campuses, locations and modalities, including more than 58,000 at our main campus in West Lafayette and Indianapolis. Committed to affordability and accessibility, Purdue’s main campus has frozen tuition 14 years in a row. See how Purdue never stops in the persistent pursuit of the next giant leap — including its comprehensive urban expansion, the Mitch Daniels School of Business, Purdue Computes and the One Health initiative — at https://www.purdue.edu/president/strategic-initiatives.
Writer: James Wolff, jmwolff@purdue.edu, 260-481-6826
Media contact: Olivia De Young, odeyoung@purdue.edu
Sources: Sarah Hanson, sspeedy@purdue.edu
Agricultural Communications: Maureen Manier, mmanier@purdue.edu, 765-494-8415
