Marketing
UAV Benefits
- Generate business opportunities and potential partnerships that may not otherwise exist
- Create a brand for your operation to gain a competitive advantage
- Convey messages more clearly to stakeholders, investors or landholders
- Showcase your efforts to improve product quality
- Show compliance with regulations
UAV Challenges
Certification: Although often overlooked, a certification for commercial UAV application is required for commercial UAV applications.
- Tip: Familiarize yourself with the certification process. Follow all FAA requirements and contact a coordinator if you have questions.
Image quality: Strong marketing images require proper color, focus and lighting.
- Tip: Understand how you want to use UAV images and, if necessary, consult a marketing professional.
Structures: Gathering still images or video is risky during rapid ascent/descent, quick turns, and operation near obstructions.
- Tip: Use caution and good judgment! A certified UAV operator has the right and obligation to refuse flight if safety is compromised.