Marketing

UAV Benefits

  • Generate business opportunities and potential partnerships that may not otherwise exist
  • Create a brand for your operation to gain a competitive advantage
  • Convey messages more clearly to stakeholders, investors or landholders
  • Showcase your efforts to improve product quality
  • Show compliance with regulations

UAV Challenges

Certification: Although often overlooked, a certification for commercial UAV application is required for commercial UAV applications.

  • Tip: Familiarize yourself with the certification process. Follow all FAA requirements and contact a coordinator if you have questions.

Image quality: Strong marketing images require proper color, focus and lighting.

  • Tip: Understand how you want to use UAV images and, if necessary, consult a marketing professional.

Structures: Gathering still images or video is risky during rapid ascent/descent, quick turns, and operation near obstructions.

  • Tip: Use caution and good judgment! A certified UAV operator has the right and obligation to refuse flight if safety is compromised.

Marketing Examples

Image of a farm from above
Property image

A single-shot image of a farming operation is the most practical first-time use for many UAV...

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Image aerial of a farm equipment fair
Event marketing/planning

Aerial views of large, outdoor events can be helpful in promotion of a company, location or...

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Image aerial of Purdue Stadium
Purdue football

An aerial image of Ross-Ade Stadium during the 2019 football season aids mainly in turf...

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Image of a forest
Purdue Student Farm virtual tour

With in-person events cancelled during the height of COVID-19 (and then beyond), and no outreach...

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Image of airplanes in airport
Air show

Images were taken during an airshow in Logansport, Indiana to help showcase drone uses and for...

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Image aerial of parking lot of the high school
High School senior parking lot

An aerial image was taken of a senior parking lot and used on the high school's website....

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Image of a group of researchers in a field
Professional group photos

Professional photos can be taken of groups at retreats or at business locations to commemorate an...

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