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Initiative Helps Small Businesses Succeed



A Purdue program for small businesses was recently featured on WLFI News. The Purdue Initiative for Family Firms (PIFF) provides multi-generational family businesses with research-based business management resources aimed at improving personal leadership performance and driving operational growth.

“The initiative is all about helping family businesses think about how to manage better,” Maria Marshall said. “If you think about just one business, a business owner, they might have to think about business planning or how to use your business strategically. They might have to think about financial planning, how to exit that business, and they might actually think about estate planning.”

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