Skip to Main Content

Workshops to Improve your Business’ Online Presence and Increase Sales

In 2017, Extension Community Development and the Purdue Center for Regional Development (PCRD) sought a way to help Indiana small businesses enhance their online presence. Together they created the Digital Ready Businesses program, hosting numerous hands-on training sessions through educational workshops. Now, in 2022, the program has been updated to add new content that reflect current trends. The twelve workshops are available to teach entrepreneurs and small business owners strategies on how to create a digital ready business.

WHAT IS A DIGITAL READY BUSINESS?

A digital ready business is one that understands the importance of the digital economy and has technical knowledge to incorporate digital strategies. The workshops, led by Purdue trainers, are focused on strengthening this technical knowledge to give businesses an edge in the booming digital economy.

 

microsoftteams-image-3-1024x5761.png

 

This current series of workshops has a topic for every level of technical knowledge from “Website Basics” to “Email Marketing Analytics.” Workshops on emerging technologies and social media strategies can help business owners develop their online presence and attract more customers.

WORKSHOP BENEFITS

Businesses participating in our workshops have reported increased sales, customer base and customer engagement.  Over 90% of these businesses recommend the workshops to other business owners. It is an opportunity to learn a variety of essential tools to help businesses overcome digital obstacles.

 

drb-stats-2-1024x5761.png

 

WHERE DO I SIGN UP?

We are holding a series of online workshops for Indiana businesses in May and June. Sign up for one or all of the workshops!  These workshops cost $25 each or $250 for the whole series.

Thanks to a Small Business Administration grant received by the Northeast Indiana Innovation Center (NIIC), these workshops can be offered free of charge to employees in Adams, Allen, Dekalb, Huntington, Kosciusko, Lagrange, Noble, Steuben, Wabash, Wells and Whitley counties.

Featured Stories

Capital Comments
The Indiana Property Tax: It’s Complicated

The Indiana property tax is complicated. Each spring the county treasurer reminds us just how...

Read More
Capital Comments
Property Tax Reform: What’s Going on in the Room Where it Happens?

The Indiana General Assembly is debating property tax reform. Senate Bill 1 is a focus of the...

Read More
Capital Comments
Property Taxes on Farmland May Be Reformed

Property taxes on farmland went up a lot in 2023 and 2024. They’ll be going up a lot in...

Read More
Capital Comments
Scrooge and Malthus

It’s a strange line, though. There’s a “surplus population”? Great...

Read More
Capital Comments
Policies to Cut Homeowner Property Taxes

Suppose we want to cut property taxes for homeowners. How could we do that? Probably we should...

Read More
Capital Comments
The Federal Reserve Makes Its Move

The Federal Reserve’s press release from Sept. 18 said it would “lower the target...

Read More
To Top