Skip to Main Content

Bubbling Up Your Business On The Internet



This article was originally published in the Tribune-Star on June 18, 2017 .

Growth in business is a challenge for many companies and realizing constraints is the first step in the process. For many business owners, the Internet is daunting and they fear even the idea of being acquainted with the Internet. Many know that they need to claim a space on the Internet, but are not sure how to move forward with that process.

Whether you own a business that provides a service or a product, as a business owner you have a responsibility to your customers to ensure they can locate information about your company on the Internet. This information includes hours of operations, location if applicable, photos, testimonies and much more.

Moving a company into an online format involves several steps. Listed below are steps with explanations to guide you through the process.

Step 1: Identify your company’s goals and objectives when taking your company online. It does not matter if you are moving your company to a website or social media, what is the purpose you want to accomplish?

Step 2: Identify your target audience. Be honest and realistic. This simply means that not everyone is YOUR CUSTOMER. NOT EVERYONE is going to PURCHASE something from you. This is not how business works. Are your customers primarily male or female? Do they have an age bracket, for example 18 – 34? What is their education background? Income level? The list goes on…

Step 3: How do you plan to reach your audience? In other words, your market. What methods or platforms can you use?
• Social Media (LinkedIn, Snap Chat, Twitter, Facebook, Instagram, Pinterest, YouTube), Websites, Blogs, E-newsletters, etc…

Step 4: What is your message to your customers? How do you plan to engage them and get them to respond back to you with an action step?

Step 5: Consistency is critical to success, taking your business online is important and you must be persistent in your message and frequency in which you do it. How often do you want to be online? Remember in today’s society people like information instantly.

As you plan your company campaign, remember to keep it simple, engaging and inviting to your customers. Customers like to feel welcome and appreciated.

Heather Strohm is a community development regional educator for the Southwest Region of Purdue University Extension. She can be reached at

Featured Stories

Capital Comments
The General Assembly Delivers Some Property Tax Relief

Indiana homeowner tax bills increased 17 percent on average this year, the largest increase in...

Read More
Photo of an eclipse
Looking to the Sky

In 2012, I served as president-elect of the National Association of Community Development...

Read More
Capital Comments
An Extra Billion and a Half in State Revenue

The state revenue forecast upped its prediction of revenues for the rest of this fiscal year and...

Read More
Capital Comments
Property Tax Bills are Increasing a Lot in 2023

Indiana county treasurers soon will mail property tax bills to owners of homes, rental housing,...

Read More
fiber cable
Thinking Broadly About Broadband

Nearly eighty-seven years ago, on May 20, 1936, the Rural Electrification Act was passed. At the...

Read More
pen and paper
Beginner’s Tips for Drafting Grant Budgets

If there’s a phrase from Purdue Extension’s Beginner’s Guide to Grant Writing...

Read More
To Top