Marketing
UAV Benefits
- Generate business opportunities and potential partnerships that may not otherwise exist
- Create a brand for your operation to gain a competitive advantage
- Convey messages more clearly to stakeholders, investors or landholders
- Showcase your efforts to improve product quality
- Show compliance with regulations
UAV Challenges
Certification: Although often overlooked, a certification for commercial UAV application is required for commercial UAV applications.
- Tip: Familiarize yourself with the certification process. Follow all FAA requirements and contact a coordinator if you have questions.
Image quality: Strong marketing images require proper color, focus and lighting.
- Tip: Understand how you want to use UAV images and, if necessary, consult a marketing professional.
Structures: Gathering still images or video is risky during rapid ascent/descent, quick turns, and operation near obstructions.
- Tip: Use caution and good judgment! A certified UAV operator has the right and obligation to refuse flight if safety is compromised.
Marketing Examples
A single-shot image of a farming operation is the most practical first-time use for many UAV...
Aerial views of large, outdoor events can be helpful in promotion of a company, location or...
An aerial image of Ross-Ade Stadium during the 2019 football season aids mainly in turf...
With in-person events cancelled during the height of COVID-19 (and then beyond), and no outreach...
Images were taken during an airshow in Logansport, Indiana to help showcase drone uses and for...
An aerial image was taken of a senior parking lot and used on the high school's website....
Professional photos can be taken of groups at retreats or at business locations to commemorate an...
The County Park in Gibson County is named Hopkins Family Park. I was asked to collect a...