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Digital Ready Business Sessions

Digital Ready Business modules were designed to increase the online presence of small businesses and entrepreneurs, resulting in expanded customer engagement and increased profitability. Through these basic to intermediate level modules, participants receive in-depth instruction on how to get a business online in order to better reach existing customers and gain new customers.

 The Purdue Extension Digital Ready program is designed to help small businesses learn to leverage online tools and services to grow their business. Workshops are designed to take about an hour and include a presentation from a trained Extension educator, activities, handouts and more.  

Register for one or more of these virtual workshops to take advantage of digital tools to grow your business. For session descriptions visit https://extension.purdue.edu/cdext/thematic-areas/community-economics-workforce-development/digital-ready-business.html. All sessions are held virtually from 1-2 pm CST/2-3 pm EST.   

Classes are $25 per session or $250 for all of them. If your business is in Adams, Allen, DeKalb, Delaware, Huntington, Kosciusko, Lagrange, Lawrence, Montgomery, Morgan, Noble, Steuben, Vanderburgh, Wabash, Wells, or Whitley County, there is no charge for the workshops - grants received by the Northeast Indiana Innovation Center (NIIC), IEDC Sponsored option (limit 4 registrations), and by AT&T have covered the program fee. 

We offer eleven modules on online presence topics most relevant to entrepreneurs and small businesses. These modules can be taken “a la carte”, or you can take them all! Each module is no longer than an hour and includes a presentation and hands-on activities.

  1. Claim Your Online Turf Tuesday, April 11
  2. Website Basics Thursday, April 13
  3. Grow Your Virtual Customers Tuesday, April 18
  4. Search Engine Optimization Thursday, April 20
  5. Email Analytics & Marketing Tuesday, April 2
  6. Podcasting 101 Thursday, April 27
  7. How to Blog Successfully Tuesday, May 2
  8. Introduction to Social Media Platform Thursday, May 4
  9. Social Media Plan & Content Tuesday, May 9
  10. Social Media Analytics & Marketing Thursday, May 11
  11. Digital Storefront Tuesday, May 16

For more information, contact Daniel Walker at walke422@purdue.edu.

 

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