Branding & Graphics

See Extension Branding Guidelines 2018 for detailed branding guidelines. Remember:

  • Never distort these marks. Resizing is acceptable. See Photo Manipulation Guidelines.
  • Never alter these marks. For example, never separate the tagline (“Local faces. Countless connections.”) from Purdue Extension; and never create a homemade stacked version of the graphic. The stacked version is for use in extremely rare circumstances, which is why it is not included on this site.
  • Never use these marks on official letterhead or business cards. See Stationery, Letterhead & Business Cards

Purdue Extension Co-brand graphics

This is an example of the official logo for Purdue Extension county offices. The Extension co-brand (with or without the county name) must be on all Extension materials.

Download the graphics below

Apparel (Embroidery) Only

This graphic is for use on Extension apparel only. Please note the graphic is not a replacement for the Purdue Co-brand logo. The official logo must be used somewhere on the piece, the graphic is optional. When in doubt use the official co-brand, or contact Purdue Agriculture Communication for guidance.

Application example – polo shirts

Showing apparel graphic for visual purposes. The official logo must be used somewhere on the apparel – either on the 1) sleeve or 2) back. Contact Ag Communications for vendor packet distribution.
Additionally, vendor packets should be distributed to vendors only by Ag Communications.

example of Purdue Extension embroidered shirt


Apparel graphic and county lockups are available for embroidery only. To use a graphic lockup for apparel your Purdue approved vendor must request the graphic directly from Purdue Agricultural Communication.


Gold should be brand compliant (or as close as possible) to Pantone 110C, Madeira 1359, Polyneon 1724. Please ensure there is enough contrast between the fabric color and the gold thread, otherwise use all white or all black. The TM symbol should be present in any logo used for embroidery. Any questions can be directed to Purdue Agricultural Communication.

Purdue University Logos

Purdue Marketing & Media has very specific rules for using official Purdue University signatures, colors, and marks. For example, never use the Purdue University logo on clothing (such as T-shirts) without receiving permission from M&M first.

All of the templates and materials on the Purdue Extension Communication and Marketing Resources site that contain the Purdue University signature conform to M&M’s standards.

Purdue Marketing & Media makes the final decisions regarding all uses of Purdue University logos.

Download Purdue University logos and a copy of the Purdue Identity Graphics Standards Manual that outlines the proper use of the Purdue University logos and identification directly from Purdue Marketing & Media.


Need icons? Learn about the icons commonly used in Purdue branding.

Leave a Reply