Social Media Guide

Last Updated July 29, 2019
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This Guide to Social Media has been created to help you develop strategies for University-sponsored social media as well as create campus-wide partnerships among those who oversee each social media presence. Following the guide will help ensure consistent messaging and branding, and offer guidance on how to monitor and maintain engaging University-sponsored social media.

This guide will be a dynamic document. As social media evolves and new social media networks are utilized at the University, the guide will be updated, though the core tenets of strategy and best practices will remain and should be observed when creating University-sponsored social media.

Visit the official Social Media Strategy site to learn more: https://www.purdue.edu/brand/applications/social-media/strategy.php