Farmers participating in the Homegrown by Heroes marketing initiative are entitled to affix this logo to their products and signage. (Image courtesy of Indiana Grown)
Indiana farmers who are military veterans or on active duty can now market their products through the Indiana Grown Homegrown by Heroes initiative, a partnership between the state Department of Agriculture and Farmer Veteran Coalition with support from the Purdue University-based National AgrAbility Project.
Participating farmers are entitled to use a special logo on their packaging and signage, similar to the Indiana Grown campaign launched last year.
"As a result of this collaboration, our Hoosier farmer veterans now have an additional marketing tool available for their use," said Cindy Chastain, farmer veteran coordinator for the National AgrAbility Project. "Indiana communities will also benefit by knowing the food they are buying is local food grown by local American veterans who served their country and are now serving their communities."
To be eligible for the program, farmers must be on active duty or an honorably discharged veteran of the armed forces and own at least 50 percent of an Indiana-based agribusiness. For more information on the program, go to the Indiana Grown website at http://www.indianagrown.org/2016/02/indiana-grown-homegrown-by-heroes/.