The Power of Produce (POP) Club was launched at the HEAL Farmers Market at the new Parkview Community Greenhouse and Learning Kitchen in July 2019. Through a partnership with the St. Joseph Community Health Foundation, every child that attended the market received a $3.00 voucher to use on fresh produce purchased at the market. Children who participated in the POP Club were able to use these vouchers to buy their own fruits and vegetables. Children were taught about nutrition through Purdue Extension’s Nutrition Education Program. They were even able to try samples of easy, healthy snacks often made from produce sold at the farmers market which they could buy with their very own vouchers. In the spirit of the HEAL Markets, healthy eating was only half of what the POP Club had to offer. This partnership created a wonderful opportunity for children to engage in physical activities and games, teaching them how to have fun maintaining an active lifestyle. Each week 30 to 50 children showed up to participate in the club. Families returned week after week to the market and expressed how grateful they were for the POP Club. These families shared how their children loved coming to the market and how the POP Club was such a valuable part of their market experience.